Best Buy prepares for Windows 8 release with deals, demos
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Confused by Windows 8? Best Buy hopes it can help.
The consumer-electronics retailer is hoping to capitalize on the launch of Windows 8. It's trying to lure customers with exclusive computers and staffers trained to explain and demonstrate the new operating system from Microsoft Corp.
Retailers and manufacturers typically look to major launches to drive customers into stores. But analysts aren't certain how much the Windows 8 launch will help Best Buy. The company has been struggling with tough competition and a shift in consumer tastes away from big-ticket computers and TVs toward smartphones and tablets, which are less profitable for retailers.
Windows 8 has a new look that's intended to create a seamless experience for users, whether they're on PCs, tablets or smartphones. Featuring a colorful array of tiles that fill the screen instead of the familiar start menu and icons, it's designed especially for touch-sensitive screens. Windows 8 will come pre-installed on almost all new PCs.
Best Buy Co. spent three years coming up with a plan for the launch, according to Jason Bonfig, vice president for computing at Best Buy.
That includes two years of developing 45 exclusive Windows 8 computers and laptops designed with manufacturers such as Hewlett-Packard Co. and AsusTek Computer Inc. Nearly half of those computers feature touch screens.
They will have combinations of colors and technical specifications available only at Best Buy retail stores and its website. Some examples of exclusives include Lenovo's 13-inch IdeaPad Yoga, which flips into several different configurations, and HP's Envy Touch, a more conventional touch-screen laptop. Each will sell for $1,000. Best Buy will also carry a wide range of non-exclusive Windows products, including tablets and smartphones.
Microsoft's radical remake of Windows arrives at a time when Best Buy is struggling to avoid the fate of Circuit City, which liquidated in 2009. Best Buy has reported a net income decline or loss for the past eight quarters. Earnings fell 90 percent to $12 million in its most recent quarter, hurt by restructuring charges and weak sales.
The Minneapolis company hopes the new Windows will spur sales as it faces tough competition from online retailers and discounters. Consumers are increasingly using Best Buy stores to browse for electronics before they buy the items online at lower prices, a practice known as showrooming.
Exclusive products are one way traditional brick-and-mortar stores are battling showrooming.
Another is customer service. To that end, Best Buy spent 50,000 hours training its staff members to show customers the ins and outs of Windows 8, as it's very different from its predecessors. Windows 8 is the biggest Windows revamp since Windows 95.
In addition, its Geek Squad technical service staff created 12 two-minute tutorials available online, each explaining a different feature of Windows 8.
"The demo experience becomes very, very important because of newness of touch feature," Bonfig said.
Morningstar analyst R.J. Hottovy's expectations are muted in terms of how much Best Buy will benefit from the launch. He believes Windows 8 "might give a temporary lift to sales, but longer term it doesn't solve any of the real issues facing the company," he said.
Barclays analyst Alan Rifkin crunched numbers on past Windows launches and found they did not provide a significant boost to retailers.
"While our research reveals that personal computer demand has been uniformly weak in the two to three quarters preceding a Windows release, historical Windows releases have not been identified as significant drivers of improved (retailer) performance once the launch has taken place," he wrote in a note last week.
Best Buy sounded more positive. The retailer started taking advance orders for Windows 8 devices and demonstrating the product in all stores on Sunday, and so far the response has been positive, Bonfig said.
"We've been very happy with interest and traffic in stores," he said.
Windows 8 Demo Units Showing Up In Best Buy
Windows 8: What You Need to Know
Microsoft showed its first public demo of Windows 8 on Wednesday, and it's not at all like the Windows operating systems you've come to know over the past 25 years. The next version of Microsoft's operating system ("Windows 8" is just a codename) is a radical departure, designed around touch screens.
If this revelation is making you weak in the knees, worry not. Here's a handy FAQ on the early Windows 8 build that Microsoft demonstrated:
What Windows 8 features did Microsoft demonstrate?
Essentially, Microsoft showed how Windows 8 will work on both tablets and traditional PCs. The operating system's home screen is filled with big, touchable panels, like the live tiles in Windows Phone 7, and from there you can tap and swipe your way to other touch-based applications. But underneath that touchy layer is plain old Windows, with a task bar, file manager, app icons--everything.
Swipe across to multitask. (Click to Zoom)
How does the touch interface work?
Windows 8 Weather App (Click to Zoom)
Microsoft says it's created a new kind of app for Windows 8 using HTML5 and Javascript, and they're a lot like the apps you'd expect to find on a tablet. A weather app shows the five-day forecast. A news reader displays stories and thumbnail images in big, rectangular panes. Microsoft also showed off Internet Explorer 10, which is optimized for touch. Presumably Microsoft will distribute these apps through its own store--there's a "Store" tile in the version of Windows 8 that Microsoft demonstrated--but the company offered no details.
Legacy apps and new apps can run side by side (Click to Zoom)
But what about Windows PCs running on ARM chips? Will legacy apps run on those devices?
See our full Windows 8 coverage
When's the Windows 8 release date?
Microsoft CEO Steve Ballmer has said that Windows 8 will launch in 2012, but the company hasn't been any more specific than that. Expect more details on Windows 8 in September, when Microsoft will hold the BUILD conference for developers. For now, check out Microsoft's first video of Windows 8 in action.
Windows 8 Release Preview
Windows 8 is Coming Soon
Final (RTM - Rant)
Windows 8 RTM Rant
xskydevilx team give you their rants and first impressions on Windows 8
8 new features in Microsoft Windows 8
Windows 8 is the reimagining of Windows, an OS used by over a billion
people across the world. It is also the riskiest. In 2010, Ballmer had
said that "the next release of Windows" is the riskiest bet company has
made. In terms of user interface, Windows is the biggest change in the
history of OS after Windows 95.
Consequently, there is lot that is new in Windows 8. We list 8 big changes that are going to impact the way people use their computers. |
Home Screen
Not for programs.
And not for folders. Instead, you have tiles, which can dynamically
show information. Clicking on these live tiles opens the program.
Depending on the resolution of your computer you can see around 25 to 20
tiles. If you want access tiles that are on visible on screen, you can
swipe right on a tablet or use a scroll bar on bottom on desktop and
laptop. Home screen also features a powerful universal that can be used
to quickly access a program, system settings or files.
No Start button but Charms help you
The 'desktop' has been changed into an app in Windows 8. This means by
clicking the Desktop app on Home screen you switch to the good old
Desktop but only until you have work to do there. The biggest change
here is that users no longer have access to Start button.
If users have to access some program, they have to go back to Home screen. Now, there are two ways to switch between Desktop app and Home screen. One, you can use Windows key. Or you can use Charms, which are hidden. On tablet, Charms can be revealed by swiping left from the right bezel. On desktop or laptop, navigating the mouse pointer to the left or right corner on the bottom of the screen does the trick. Charms also have options to access search, settings, share, and see connected devices. All of these change depending on the context, or in other words the program open on the screen. For example, if you click search on Home screen, you get universal search. But if you click search in windows store, you get app search.
If users have to access some program, they have to go back to Home screen. Now, there are two ways to switch between Desktop app and Home screen. One, you can use Windows key. Or you can use Charms, which are hidden. On tablet, Charms can be revealed by swiping left from the right bezel. On desktop or laptop, navigating the mouse pointer to the left or right corner on the bottom of the screen does the trick. Charms also have options to access search, settings, share, and see connected devices. All of these change depending on the context, or in other words the program open on the screen. For example, if you click search on Home screen, you get universal search. But if you click search in windows store, you get app search.
Modern UI
The user interface changes like Home screen, removal of Start button and
big dynamic tiles instead of icons are part of Modern UI. Modern UI is
Microsoft's users interface philosophy for the future. It first debuted
in Windows Phone 7 and since then gradually making its way to other
products.
The hallmark of the Modern UI are tiles, rectangular windows with clean lines, lots of while space, lots of play for pictures and an abundance of bright colours. It is all very eye-catching and going forward Microsoft wants app developers to use Modern UI design language in their programs.
The hallmark of the Modern UI are tiles, rectangular windows with clean lines, lots of while space, lots of play for pictures and an abundance of bright colours. It is all very eye-catching and going forward Microsoft wants app developers to use Modern UI design language in their programs.
Windows store
Microsoft says that developers can offer their apps for free or sell them. If they decide to sell, Microsoft will take 30% cut. But if an app makes more than $25,000 than Microsoft will reduce its share to 20%. Installing apps through Windows store is just a matter of looking for those apps and clicking install. Uninstall is also easy. Just select an app and click uninstall. Though currently, the number of apps in Windows Store are rather limited.
New Lock Screen
The new Lock Screen features several new ways to unlock the PC. You can use a picture password. This means on a tablet, you can draw a pattern on a picture to unlock the device. You can also use your Microsoft Live ID to log on to the computer.
Connected to the cloud
Through SkyDrive, users can back up files on the web in real time. The connectivity to the cloud allows Microsoft to offer features like apps and settings sync, which can help a user get the familiar apps and settings whether he is logging into the desktop computer at home or on a Windows 8 tablet on the go.
Settings simplified
But if you like few and simple settings options in iPad or an Android tablet, you will like the Settings Panel in Windows 8. And yes, now you can also factory reset your computer.

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